FeedHenry, the IMS widget content and service

09 Jun 02
Feedhenry

http://www.feedhenry.com/

Location : Ireland
Target: Telecom operators and media companies, e.g. Eircom and Munster Express
It is delivered out-of-the-box, to provide content and services to end-users ina format that is easily downloaded and customized for distribution across mobile,desktop, TV or locations such as Facebook or iGoogle.
The business case forinteractive advertising with FeedHenry’s widget service platform is compelling.

FeedHenry:
• Offers more advertising channels for companies - advertising can now reachfrom the Web to mobile, desktop and, social and viral distribution.
• Increases traffic through personalization and a cool consumer experience withthe ability for customers to customize a Website.
• Offers complex interactive advertising with widget adverts that can be virallyshared across the Internet.
• Presents ways to monetize advertising though cost per click (CPC), cost per lead(CPL), cost per acquisition, contextual CPM, combined CPM/ CPC and brandutility widgets.

FeedHenry is a spin-off organisation from the renowned Telecommunications Software & Systems Group (TSSG) located in Ireland. The TSSG was founded in 1996, since then it has grown into a large research centre, receiving over €40 Million in funding between 1996-2007, through competitive tendering processes, it currently employs over 120 active staff and students. The TSSG’s research focus is on the dramatic changes occurring in the telecommunications software industry, including the the wider converged communications industry, particularly in managing networks and in developing innovative new services for those networks. FeedHenry provides cutting edge Web 2.0 and Mobile 2.0 solutions to Media and Telecoms Operators.